WaPo - Bush is not helping himself.

Um, what did I just say this morning at 3 a.m.? Jeb Bush is the jerk, not Trump.  As the Washington Post points out, Jeb Bush calling Trump a jerk is not helping Jeb Bush.

In the past week, Bush has called Trump a “jerk” who is “not serious” and is running a “chaos campaign.” The former Florida governor has also run ads calling Trump “unhinged” and also torn into the front-runner for praising the leadership qualities of Russian President Vladi­mir Putin and for talking about deporting Latinos and barring Muslims.

...“I’ll continue to call Trump out for his outrageous comments & naive ‘foreign policy.’ Even if no one else will,” Bush tweeted Monday.

Keep it up Jeb. You keep alienating those within your party by violating Reagan's 11th Commandment. Your problem is not your last name, it's your attitude. You continue to win over no one with your attacks which come across as vindictive and petty. So why is it not that way for Trump when he counter-punches? Two reasons:

(1) he's been the front runner and is primarily perceived as responding in kind - at least in your case. So for him it's forgivable as a necessary response. And,

(2) Trump's always been a loudmouth boor. It's expected of him. You have not been, so you being negative and insulting comes across as revealing your true colors which you prefer to keep hidden, but are now letting slip out, because of your frustration.

Not helping. But feel free to keep it up.