May 12, 2023

Conservatives are proving Saul Alinsky's Rules for Radicals work

The case of the ongoing Bud Light boycott is setting an example for other ESG-compliant companies. This proves that Saul Alinsky's Rules for Radicals rules work. First off, here's the continuing saga of the ABInBev, Bud Light's parent company:

They are hurting and it keeps getting worse.  Now consider these Alinsky Rules for Radicals principles:

"Pick the target, freeze it, personalize it, and polarize it." This is precisely what has happened to Bud Light.  It has become the example of what conservatives will do if pushed too far. Perhaps its isolation as a target will strike some fear into other companies to not hop on the woke bandwagon for the sake of a few more sales, or a social governance checkmark from the left.

"Keep the pressure on." /"The major premise for tactics is the development of operations that will maintain a constant pressure upon the opposition." Yep.  Self explanatory - no one has dropped the boycott despite half-whispered apologies from Bud Light's management. And it will have much longer lasting and further-reaching consequences if the pressure continues - beyond ABInBev.

"Ridicule is man's most potent weapon. There is no defense. It is almost impossible to counterattack ridicule. Also it infuriates the opposition, who then react to your advantage." / "A good tactic is one your people enjoy."  These two go hand in hand.  Much of the social media about Bud Light is mockery.  It's fun (albeit a juvenile ploy that won't win you any serious debates) and it's unrelenting nature is doing nothing to allow Bud Light's management to rest, think through their responses and react effectively.

This is proving to be a potentially pivotal moment in the woke culture war on common sense. It also should be heartening for conservatives to see that we are not powerless in the culture war.  We have a tactic that works for us just as it works for the left.  It also should be a reality check; these tactics can and do still work for the left.  We still have to understand how to stand up to them when they are employed against us.

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