Biden - Democrat marketing Wizard. Huh?

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If Joe Biden wants to enter the race for the Democratic nomination for president and he wants to win (or at least torpedo Bernie Sanders), this is marketing genius. True it happened back in August, but the seed has been planted. And maybe that's affecting his poll numbers positively and Hillary's negatively. Who knows, maybe Sanders' numbers negatively as well.

At the end of August, while friends were still worrying aloud that he was in the worst mental state possible to be making this decision, he invited Elizabeth Warren for an unannounced Saturday lunch at the Naval Observatory. According to sources connected with Warren, he raised Clinton’s scheduled appearance at the House Benghazi Committee hearing at the end of October, even hinting that there might be a running-mate opening for the Massachusetts senator.

Biden and Warren were alone that afternoon, and those around them have been particularly secretive about the meeting. Warren’s spokesperson didn’t return requests for comment.

"His bet is that disaffection with Hillary will allow him to peel away some of her donors and operatives,” former Obama adviser David Axelrod, who’s spoken about the race with the vice president, told The Associated Press last week, trying to sum up the approach.

Biden, smart as a slow fox (or something like that).

Marketing Logic and the GOP

In my non-blogging life, I work in direct marketing, using databases and sophisticated models and customer segmentation to best target - well, junk mail and telemarketing campaigns among other things. In that regard, you develop knowledge about how to maximize the benefit of your efforts. You test theories and you constantly try to improve on your results through the use of post analysis using statistical methods and an understanding of the business and the marketplace.

Good followup on How Obama Got Elected

Read this post. It makes some great points on the varying degrees of understanding of what's going on between McCain voters and Obama voters.

I'm usually not a big fan of the constant polling that goes on. Too often the MSM are guilty of attempting their own version of push-polling. By that I mean, pushing you to think a certain way because the polls say that you should. The Get-out-the-vote efforts of Republicans in the election was probably impeded by the constant message of polling showing it was in the bag for Obama. Maybe it was, but the only poll that mattered was the one on November 4th.

I'm a database marketer by profession. I love analyzing data, and discovering knowledge out of that data. I think this is a major untapped opportunity for conservatives (read/assume GOP for now); Collecting as much data as possible, segmenting the population, creating regression models, doing cluster analyses and running strategically targeted marketing and outreach efforts to the right segments can make a big difference, very quickly.