President Obama is a master at finding the right choice words to position his presidency. What he spoke about at his recorded interview at the Super Bowl pre-game, was his framing of the employment situation and his recovery. I mentioned before that owning the conversation is critical to this election - indeed every election. Framing the argument is one of the most important factors in winning the argument. Liberals excel at that.
The federal government Friday declared that the U.S. had created — not “saved,” mind you, “created” — 243,000 jobs. Amazing, right?But wait, what’s that little asterisk here? A record 1.2 million Americans left the labor force? 1.2 million?! Well, where’d they go? Oh, just left? Well, OK. But no, wait. What does that even mean?...The labor force rate — all workers more than 16 years old — climbed above 66 percent in October 1988. It stayed there throughout the term of President George H.W. Bush, and topped 67 percent for 40 consecutive months during President Clinton’s two terms. The rate stayed above 66 percent for almost all of President George W. Bush’s two terms.But the month Mr. Obama was elected, the rate dropped to 65.8 percent. By the end of his first year in office, the BLS said the labor participation rate was just 64.6 percent. And last month, for the first time in nearly 30 years, the rate dropped all the way down to 63.7 percent.Still, month after month, the mainstream media laps up reports of a falling unemployment rate. “U.S. Jobless Rate Falls to 8.3 Percent, a 3-Year Low,” blared the New York Times. “The nation’s unemployment rate dropped for the fifth straight month, to 8.3 percent, its lowest level in three years, the Labor Department reported Friday, with widespread hiring across the economy,” declared the Washington Post.Clearly, they hadn’t read the major financial papers the month before. When the unemployment rate dropped to 8.5 percent in December, the Financial Times wasn’t convinced. “According to government statistics, if the same number of people were seeking work today as in 2007, the jobless rate would be 11 percent.”
Another set of words I'd consider adding to my list is "ill-equipped to handle the economy". Another one? Manipulative.