November 25, 2008

It's the message

Just a reminder - it's becoming clearer and clearer, this is not a shift to the left.

This is about the medium being the message. And the medium is liberal. PEOPLE - it's about the media. Ideas are important yes, but the message is what wins. It's the ground game and the air war that will win the election.

Obama didn't need to have a message more detailed than Hope and Change. The media carried his water for him. We can't waste time arguing moderate or conservative Republican. We've got to get the pieces in place for 2010 and 2012 and we need to start right now. Outreach can't happen a month before the election. It's got to be an on-going dialogue or it isn't going to be effective.

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