The editors at National Review make a sound case today as to why conservatives should not fear the bounce for Obama coming out of the Democratic convention (a bounce that in fact looks soft already). But in making a good case, I think they may have made a mistake in their pronouncement on tactics.
The Democrats, it seems to us, made better use of their convention than the Republicans made of theirs. The Republican message, especially in the most-watched addresses, seemed less coordinated, deliberate, and focused. Republicans spent too much time explaining what a nice guy Romney is and how happy he is about female empowerment, and not enough time explaining how he would improve the national condition.Both party coalitions are strong. In the absence of shocks, presidential races will be tight.
(emphasis added)
Here's where I think they got it wrong.