The fallacy of the logic and facts approach

You have to talk to people in terms that they will understand.  I don't mean intellectually understand, I mean in a way that resonates with them.  The problem with conservatives is we believe in facts and we believe in logic. Facts and logic can bring you to the truth, but that in itself is not a universal truth because many people operate illogically.  That's a fact conservatives often overlook.  The logic and facts approach is pure fallacy in many situations.

When talking to a woke liberal, we often forget that facts don't matter to everyone.  What resonates with people are things that affect them emotionally.  Take for example the notion that inflation has recently been at historical highs. Telling someone that fact has far less emotional impact than saying simply "I can't afford eggs anymore."  Implicit in that latter statement are a couple of fundamental notions that all revolve around empathy;

• it is likely they are in the same boat, or a similar one and have similar complaints
• complaining sounds whiney and woke liberals love that (snarky but not untrue)
• they can sympathize and feel bad for you (woke SJWs have to have an underdog to protect)

You have not only started a discussion with something that they can empathize with and also get behind trying to solve.  It's the start of a more pliable conversation instead of a debate.  You have started on what is probably common ground or at least at a place of empathy or sympathy.  The way forward at least exists from that point.  Hammering someone with facts will more have the opposite effect; entrenchment.

We don't do enough as conservatives to understand our audience and with each generation that happens it gets harder and harder to do because each generation has been Overton windowed further away from the fundamental truths of life.  I'm not talking just religion here, I'm talking about even the fundamental basics of common sense (e.g. 2 genders).

We have to understand that we are currently on the losing side of the culture war.  We have not lost but we are losing.  That means we have to work both harder and smarter.  I'm not suggesting I have all the answers as to who.  But I think one of the key notions is that we need better understanding.  We need to understand how to connect, but in order to do that we need to understand the map, the lay of the land as it currently exists.  We cannot change beliefs for the better without having both a starting point and an end point.

Here, as an example of trying to get to that understanding, Ken Ham discusses the state of Gen Z as it pertains to (lack of) religious belief.  It's a specific but excellent example of how to change the direction of society from a massive leftward drift to back on course.