Democrats on the far left love to demonize big business. They in fact legislatively undercut all businesses, and more acutely smaller businesses, with onerous requirements that have caused a lot of investment potential a lot of innovation opportunity to sit idle on the sidelines that could have had a positive impact on the country's economy. As Democrats have sewn this antagonistic view, so now have they reaped much of the consequence politically. The country however continues to feel the impacts of everything from Dodd Frank, to Obamacare, to loose monetary policy. It's crippling America at a faster rate than every before.
Meanwhile the Democrats claim to champion the underprivileged and laughably, the middle class. Minimum wage laws designed to keep people out of the lowest of the income brackets have been proven to drive unemployment. But beyond that, the psychological harm to business of these pro-people, anti-business measures are quite significant.
The message could not be clearer - the legislation Democrats have enacted has helped the poorest, marginally at best, and the wealthiest significantly. They are insulated from new competition by the sheer enormity of the administrative and taxation burden placed on smaller companies. Those companies cannot grow to competitive levels and right now they aren't even inclined to try. Therefore they are not adding more jobs, and importantly, they are not adding more middle class jobs.
The Democrats have been running a Zero-trickle-down legislative agenda, intentionally or not.
This is where the opportunity exists for the GOP from a messaging perspective. A positive message should show people that prosperity is not a zero-sum game. When the economy does well, everyone benefits. But a little more nuance than tha tis required. The message should say be something along the lines of "our policies are not designed to codify people, and make them think of the world as us and them, but rather to enable everyone the same opportunity to start their own journey to success."
Equality of opportunity extends from education right through to starting and growing your own business. A truly level playing field requires it. Republican policy should deliver it. It's not about creating jobs - it's about creating opportunities (of which jobs is a mere subset).
Every policy and piece of legislation should start from that basis. And every policy and piece of legislation must have crystal clarity on how it enables equality of opportunity at every stage of life. That is done not by layering more complexity upon existing complexity. Rather it is done by simplifying the rules. It is done by ensuring that rules do not discriminate against anyone or any business entity.
People can be made to see those truths if the messaging is clear. Investors certainly can be made to see them. That alone would spark a fire in the economy. Then ensuring that everyone has a shot at taking advantage of the prosperity to better their own lives becomes the main raison d'etre for government.