September 8, 2012

Romney Ad Blitz - Spanish Edition

I'm glad to see that Romney is not ceding the Hispanic vote to Obama.

As part of his ad blitz, this ad is clearly destined for certain states - Florida and Nevada come to mind. I'm not sure which states this will run in, if you have any insight, let me know.
TAMPA, Florida — In its first sustained and organized attempt to woo Hispanic outreach this election cycle, the Romney campaign is preparing a major post-convention blitz aimed at wooing Latinos in Florida, an aide told BuzzFeed.

The effort will include a dramatic increase in Spanish-language ad spending, an aggressive bilingual mail program geared toward early voter turnout, and an ambitious ground game led by 13 full-time field staffers dedicated solely to courting Hispanics — more, the aide claimed, than "any other Republican presidential campaign in history."

The stakes are high: Swings of a few percentage points among Hispanic voters in Florida, as in other crucial states, could easily swing the election.

Though the campaign declined to provide specific numbers, an aide said they plan to spend "substantial money" on Spanish-language ads, many of them featuring the candidate's son, Craig Romney, who speaks fluent Spanish. They will also run negative commercials attacking President Obama for breaking his promise to take on immigration reform during his first year in office — a counter to Latino communities' distrust with the Republican Party over some leaders anti-immigrant rhetoric in general and over Romney's hard primary opposition to the "Dream Act" and other measures to legalize illegal immigrants.

Romney surrogates and aides will hold a series of "Hispanic dialogues" throughout the state, where Latino voters will be encouraged to come discuss the issues they find most important.
It's not just about money though, it's about connecting.  I would have liked to have seen Romney and the RNC start this effort two years ago.

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