Hey conservatives: Insights on message from a master

This is a topic near and dear to me.  In fact some of my earliest blog posts were about this topic.  Going into an election year, a reminder to all is in order.  It's not what you say that matters, but how you say it.  

So often conservatives try to frame their debates around being right about a topic.  The problem is, that doesn't always carry the day.  Sometimes, quite often in fact, the winner of a debate is the one who can best appeal to an audience's emotions.

Just ask the master of suspense, Alfred Hitchcock, discussing what he felt made his movies successful.  He discusses content versus technique.

Standing on the shoulders of giants? Conservatives need to heed their own wisdom and learn from past masters.  We get beat time and again by liberals who play on the heartstrings of voters with an argument as flimsy as paper but a great presentation technique.  We need to go to back school or keep getting schooled.